The goal of this program is to train future “Go-to-Market” specialists capable of finalizing a product range, associated stories, and key marketing/communications tools.

This strategically important position, requiring both a creative and operational mindset, will work closely with the product development, marketing, and sales teams.


Type of degree:

France: “Licence Professionnelle” (L3)

International: Bachelor’s degree (3 or 4 year university degree depending on country)



Annecy (France)


Acquired skills:

Creative and marketing skills, knowledge in design, product and project management, fabrics, and the outdoor industry.


Coursework language:



Length & enrollment:

12 months full-time



4 to 6 months



Entry requirement:

2 years of university level coursework


Language requirement:




Via application plus interview (video conference possible)



400 € (French and Erasmus European Students)

3500€ (non Erasmus, non-European students)



  • Program built entirely by companies from the outdoor sports industry,
  • Take advantage of classes taught by professionals from the outdoor sports industry,
  • Enjoy the most highly sought out playground for outdoor sports in France,
  • Gain access to the OSV network so you can increase your chances of entering this very competitive market,
  • Work on a project that covers a current key issue for the outdoor sports market in partnership with a company from the industry,
  • Develop your work experience in this highly competitive and international industry, specifically through an internship, as well as through professional trade shows such as ISPO.

What you should expect from this program

You will develop high-level skills and your professional network through expert lecturers, through meeting key players from the industry who will share their experience, through group projects, and through attending professional trade shows. The group of lecturers includes the following top professionals:

> Benjamin Thaller –  Marketing Director - Julbo

> Armelle Solelhac – CEO – Switch

> Benjamin Marias – Director – Air

“Most people in the Alps who are employed by the outdoor sports industry understand how fortunate they are to be able to work in the world of sports as well as the quality of life enjoyed by being able to practice their profession in this region. We would like to pass on and to share this fortune with ambitious youth from around the world via three high-level international advanced degree programs.”

Pascal Aymar, Vice President, OSV.

More about the university


Headquartered on the Annecy campus since 1973, the University Institute of Technology in Annecy allows nearly 2,600 students to participate in a highly regarded academic program each year. Recruiters trust the university to provide a quality education and to produce qualified individuals. The university is also an institution with a global outlook, having established more than 50 partnerships with universities abroad, providing an international experience for both students and staff.

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The Université de Savoie Mont-Blanc aspires to provide students with a dynamic, and qualitative education to develop their personal and career plan, and to support their efforts finding a place in the professional world. In addition to research and education, the Université de Savoie offers an international component that is an integral part of its identity and overall outlook.

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