Program project


The Auvergne Rhone-Alpes region, in the heart of the French Alps, is an outstanding location for the European outdoor sports industry and represents one of the planet’s most unique playgrounds. The region is world renowned for organizing international sporting events and is home to the European headquarters for several outdoor sports companies, including Salomon, Mavic, Patagonia, Petzl, Adidas Outdoor, Fusalp, Eider, Millet, Arva, Rossignol, Scott Sports…. More than 430 companies from the industry, representing 550 sport brands and 8000 jobs, chose this region for their development.

Why these programs?

The growing number of companies in this area has increased the need for skilled individuals in sales, management, and product development. OSV’s answer to this need was to create education programs allowing outdoor sports companies to recruit qualified graduates who are well trained, outdoor sports enthusiasts, and quickly operational.

Created in 2012, the Master of Science in Sports & Outdoor Industry Management and the Bachelor’s in Performance Sports Textile & Footwear train students in management and product development respectively.

The new Bachelor’s in International Sales Specialists in Sports program fulfills the need for skilled graduates in sales; the first intake was in September 2014.

All three programs were established in close collaboration with professionals from the outdoor sports industry in order to address their specific needs.

Outdoor Sports Valley, the corporate partner from the Heart of the Industry

Located in Annecy, in the heart of the French Alps, the Outdoor Sports Valley’s key role, as developed by the industry’s top executives, is to federate, represent, and contribute to the development of the outdoor sports industry. The Outdoor Sports Valley (OSV) concept was developed in 2009 and became an official industry cluster and trade association certified by the French government two years later. Annecy is a unique geographic and strategic location, a Mecca for outdoor sports enthusiasts as well as the outdoor sports industry; over 500 outdoor brands call Annecy home.

For 4 years OSV, nationally recognized as the official trade association for the outdoor sports industry, continues to grow and counts more than 280 member companies.

OSV fulfills its mission through 4 key focus areas:

> Economic development,

> Human resources,

> Promoting the region and participation in outdoor sports,

> Sustainable development.

Outdoor Sports Valley is now the largest national outdoor sports industry trade association in Europe and second in the world.


Find out more via the following link

Testimonials from two company executives


Frédéric Vernet,
Human Resources Director Europe, Columbia Sportswear International

 “Both the graduate and undergraduate programs have made recruiting much easier, since upon their graduation we benefit from high-level technicians and future managers who are quickly operational, knowledgeable about the outdoor sports industry, and speak English fluently.

These education programs provide students with practical market knowledge as well as the expertise needed for their future careers. Via shared experiences from key stakeholders in the industry, specialized lecturers, group projects, and attending professional trade shows such as ISPO (Europe’s largest sporting goods trade show), students in these programs acquire a genuine vision of the industry.

As a company executive, this is exactly what we are looking for.”


Jean-Marc Decloitre,
CEO, Nord Ouest

“The OSV Education Programs will allow companies in the Rhône-Alpes region, as well as throughout the outdoor sports industry in France, to recruit technicians and future managers who will be immediately operational upon graduation. Their education will make them well aware of how the entire product development process works, from sourcing, to marketing, to sales.

Completing an internship within one of OSV’s member companies will provide the opportunity to practically apply the material learned in class, often taught by professionals from the industry, and always in English.”