Msc Sports Industry management


The goal of this graduate program is to train future executives and managers in the outdoor sports industry. This will give you the chance to match your skills with your passion for sports.

The curriculum will cover advances and new developments in the outdoor sports market, from product trends to marketing techniques to sourcing strategies. Courses will be conducted by EMLYON Business School’s high level professors and lecturers, in collaboration with the world’s top outdoor sports companies.

Useful information

Type of degree:

MSc – International recognition

CGE Accredited Education Program



Lyon (France), Annecy (French Alps), Shanghai (China)


Acquired skills:

Core competencies in marketing, event planning, communications, finance, management, and sourcing strategies.


Coursework language:



Length & enrollment:

16 months full-time



6 to 9 months

Download the Brochure


Entry requirement:

Bachelor’s degree

(3 or 4 year degree depending on country)


Language requirement:

An English Proficiency Score (IELTS, TOEFL, TOEIC)



Via application plus interview (video conference possible)



21,000€ (EU)

26,000€ (non-EU)



  • Academic program certified by the Conférence des Grandes Ecoles,
  • Take advantage of courses led by major outdoor sports company managers and world-recognized faculty members,
  • Learn management strategies specifically geared to the outdoor sport industry,
  • Build your own sports industry network by working closely with OSV,
  • Benefit from individualized career services,
  • Develop your work experience in this highly competitive and international industry, specifically through internships and professional trade shows such as ISPO,
  • In Shanghai, learn about the current reality of sourcing and production.

What you should expect from this program

The MSc Sports Industry Management will allow you to develop high-level management skills specific to the outdoor sports industry. You will cultivate your professional network through expert lecturers, group projects, meetings with key players from the industry who will share their experience and by attending professional trade shows. The group of lecturers includes the following top professionals:

> Jean-Luc Diard – Founder and CEO – Hoka One One

> Pascal Clausse – VP Global Retail – Salomon

> Antoine Haincourt – Brand Strategy Consultant – Previously: Interbrand and Petzl

You also will have the opportunity to complete your internship at a top outdoor company. Since outdoor brands favor hiring internally and recruiting managers skilled for this market, this Master's degree will provide you with the keys to start your career in the industry.

As a manager in the sports and outdoor industry, you are very likely to work with companies from Asia. This is the reason why the MSc Sports Industry Management program covers the three key business centers (Lyon, Annecy, Shanghai) for the sports and outdoor industry and how to navigate through each. 

“Our goal, by partnering with EMLYON Business School in the MSc Sports and Outdoor Industry Management program, is to invest in the future by training students for careers in product management, marketing, sales, management accounting and beyond, before they hopefully move on to becoming the future executives of our industry.” Jean-Luc Diard, OSV President

EMLYON Business School, a leading Business School


EMLYON is a European Business School with the goal of providing lifelong learning for entrepreneurial and international management.

Its entrepreneurial and educational project consists of stimulating social responsibility within the student body, providing them with the support needed to succeed in business throughout the cultural and economic systems across the world. The school’s know-how in education encompasses both theory and real-life day-to-day company management experience.

Its world-renowned expertise is founded on teaching innovation and an entrepreneurial approach to management education.